Repost: "Starting Up? Here's Where You Should Put Your Money First"

From Entreprenuer Magazine, written by Geoff Weiss

Aspiring business owners are often unsure where to invest their money. For marketing expertMelanie Spring of the Washington D.C.-based branding firm Sisarina, the answer is crystal clear: “Put it into your logo.” 

At the outset, scattering cash around in small doses can stunt growth, she says. However, investing in a professional logo creates instant impact and can stand the test of time. Hear more from Spring in this short video.